It all began when our founder and CTO, Dylan, learned about how harmful common cat litters are for the environment. At the same time, he had been working on a project to find ways to upcycle coffee grounds. That’s when he had the breakthrough idea: use coffee grounds as cat litter! After years of Dylan and Mike (our founder and CEO) developing the perfect formula, our team has created an effective, easy to use, and environmentally friendly cat litter, made entirely of natural ingredients. Our first product, Eticat, ties together our love for cats with our love for the environment… creating something that will make you and your cat happier and healthier.